TCW Expands With a $20M Expansion (Photo courtesy of the brand)

Last week, Traverse City Whiskey Co. dug in the shovels to launch construction of a new $20 million, 70,000 square-foot facility on a rural 35-acre spread, swelling its footprint to make it Michigan’s largest distillery. Aiming for an early 2024 opening date, the new digs will feature a showy visitor center, tasting room, state-of-the-art rick house for storage, and production capacity capable of cranking out 24,000 barrels a year.

“We’re thrilled to break ground on this incredible new facility, which will allow us to expand operations and exclusively produce our award-winning whiskey right here in our hometown of Traverse City,” said Chris Fredrickson, TCWC Co-Founder, and President. “Our new headquarters will be an all-encompassing campus that will provide a unique immersion in whiskey culture and add a new experience to the thriving Northern Michigan agritourism industry. It will provide numerous jobs and attract new and returning visitors to our beautiful region. We can’t wait to welcome our friends into our new home.”

Founded in 2012, Traverse City Whiskey Co. has built a strong portfolio over the past decade, including bourbon, rye, flavored whiskeys, RTD canned highballs, craft mixers, and premium gourmet cocktail cherries.

The brand has been one of my “guilty pleasures” for years, and I’ve written extensive reviews. Please check them out below:

• Traverse City Whiskey Co. Puts a Cherry on Top
• Fruit Forward: An Infused Whiskey That’s Surprisingly Good
• Have Your Cocktail With a Cherry on Top